严格来说，服务业和商业之间存在差异。前者提供劳务服务以满足客户需求，而后者则提供满足客户需求的物质产品;但两者有共性，他们都是员工和客户。直接联系开展业务活动，因此两者可分为一类。根据这两项工作的特点，其公共关系的主要特点是三点：1，专职公共关系，特殊服务是塑造形象的基础; 2捕捉信息，占领市场是塑造形象的保证; 3抓住机遇，开展宣传是塑造形象的方法。
First, business organizations are specialized institutions set up by the state, such as schools, hospitals, libraries, and so on. Group organization refers to non-profit organizations formed by voluntary integration of people with common interests or backgrounds to achieve certain social ideals, such as professional academic groups, minority groups, religious groups, disabled groups, and women's groups. The two are consistent in "non-profit" and are therefore included in one category. Due to its own characteristics, public organization organizations have their own characteristics in addition to the commonality of general public relations (such as establishing their own good image and expanding social influence). 1 Realizing social benefits is the goal of public relations; 2 Actively participating in and organizing various social activities; 3 Maintaining and exerting its unique advantages in the formation of public opinion.
4. Government Public Relations
The government mentioned here refers to the core departments of the superstructure based on the social economy, including the executive, legislative, judicial functions and the various levels of authority that implement macro management on behalf of the state. In our country, we also include institutions at all levels of the ruling party. The government's function is to guide, manage, supervise, coordinate, serve, and defend the affairs of the country. Because the power in the process of implementation is bound to be authoritative, non-transferable and compulsory, the characteristics of its public relations activities are: 1 improving the efficiency of work is the central work of internal public relations; 2 close cadre relationship is The basic work of government public relations; 3 information communication is the central work of external public relations.