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主体或部门公共关系营销

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在一系列公共关系活动中,公众是其工作活动的对象或对象,是真正发挥主导作用或发挥主导作用的特定组织或部门。由于主体或部门之间的差异,各自的公共关系工作有不同的内容或方法。为此,我们根据组织的目标和职能将其分为政府和其他特殊社会组织;营利性组织,如制造业,商业和服务业;非营利组织,如学校,医院和各种群众组织。三类。下面,我们将逐一讨论各种公关工作的实施特点。

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1.生产企业公共关系

生产企业是一个向社会提供实物产品的营利性组织,包括一种处理和生产农产品,工业材料或从事自然资源开采的企业。企业公共关系是当今研究中最重要的内容,也是最广泛使用的公共关系实践部门。企业公共关系活动的核心是建立良好的组织形象和声誉,与共同公共关系有共同点,并没有太大差别。

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2.商业和服务业公共关系

严格来说,服务业和商业之间存在差异。前者提供劳务服务以满足客户需求,而后者则提供满足客户需求的物质产品;但两者有共性,他们都是员工和客户。直接联系开展业务活动,因此两者可分为一类。根据这两项工作的特点,其公共关系的主要特点是三点:1,专职公共关系,特殊服务是塑造形象的基础; 2捕捉信息,占领市场是塑造形象的保证; 3抓住机遇,开展宣传是塑造形象的方法。

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3.商业集团公关

First, business organizations are specialized institutions set up by the state, such as schools, hospitals, libraries, and so on. Group organization refers to non-profit organizations formed by voluntary integration of people with common interests or backgrounds to achieve certain social ideals, such as professional academic groups, minority groups, religious groups, disabled groups, and women's groups. The two are consistent in "non-profit" and are therefore included in one category. Due to its own characteristics, public organization organizations have their own characteristics in addition to the commonality of general public relations (such as establishing their own good image and expanding social influence). 1 Realizing social benefits is the goal of public relations; 2 Actively participating in and organizing various social activities; 3 Maintaining and exerting its unique advantages in the formation of public opinion.

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4. Government Public Relations

The government mentioned here refers to the core departments of the superstructure based on the social economy, including the executive, legislative, judicial functions and the various levels of authority that implement macro management on behalf of the state. In our country, we also include institutions at all levels of the ruling party. The government's function is to guide, manage, supervise, coordinate, serve, and defend the affairs of the country. Because the power in the process of implementation is bound to be authoritative, non-transferable and compulsory, the characteristics of its public relations activities are: 1 improving the efficiency of work is the central work of internal public relations; 2 close cadre relationship is The basic work of government public relations; 3 information communication is the central work of external public relations.

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